Korean cosmetics manufacturer CROWNCOS participated in the K-chemicals Cyber Exhibition, where it showcased its eyelash serum under its proprietary cosmetics brand, Bagel.

The K-chemicals Cyber Exhibition is Korea’s largest online exhibition specializing in the chemical and cosmetics industries, held in a virtual format to support overseas marketing and export channel development. Through this exhibition, CROWNCOS actively introduced its functional cosmetics manufacturing capabilities and differentiated raw material formulation expertise to domestic and international buyers.

Korean cosmetics manufacturer CROWNCOS is a cosmetics company whose name is derived from the “crown,” symbolizing imperial authority and dignity. The company adheres to a core principle of never compromising product quality for the sake of design changes or cost reduction. Centered around its Bagel brand, CROWNCOS continues to strengthen its presence in the Korean beauty market by consistently launching products that emphasize functionality and stability.

The Bagel eyelash serum introduced by CROWNCOS at the exhibition was developed to intensively care for eyelashes that are easily damaged by false lashes, mascara, and frequent eye makeup.

A key feature of the product is the minimization of purified water and the inclusion of houttuynia cordata extract to maximize the effectiveness of active ingredients. Houttuynia cordata is well known for its soothing and conditioning properties, and careful consideration was given to the formulation to ensure safe use around the sensitive eye area.

Going beyond simple nutrient supplementation, Korean cosmetics manufacturer CROWNCOS sought differentiation by applying an ingredient combination that takes into account the underlying causes of eyelash loss.

The company spared no investment in raw material development, selecting ingredients based on efficacy, and applied a more generous volume compared to competing products to enhance user satisfaction. Based on these competitive strengths, the eyelash serum is currently sold in more than 60% of professional beauty shops across Korea.

In addition to its eyelash serum, CROWNCOS offers a wide range of highly recognized products in the Korean market, including mascaras that create a coating effect upon application and feminine hygiene products. Going forward, the company plans to expand its portfolio to include basic skincare lines as well as shampoos and foam cleansers.

Meanwhile, the K-chemicals Cyber Exhibition was operated with the goal of generating tangible business outcomes even in a non-face-to-face environment, through 3D technology-based exhibition halls and booths, specialized chemical and cosmetics content, and online marketing support targeting overseas buyers. Korean cosmetics manufacturer CROWNCOS demonstrated both its product competitiveness and global expansion potential through its participation in this exhibition.