Due to the prolonged COVID-19 pandemic, the consumption method of aquatic products is changing, and the aquaculture industry is also seeking to develop aquatic products and technologies to create new consumption.

Korea's Jeju suhyup is a company specializing in the distribution of Jeju Olive Flounder. The consumption pattern of the seafood market, which was centered on live fish, has undergone drastic changes due to the prolonged COVID-19 virus pandemic. In line with the changed consumption method of aquatic products, the aquaculture industry is also seeking ways to create new consumption. Jeju suhyup also launched premium fish cakes made from Jeju Olive flounder in response to the changing seafood consumption trend.

An official from Jeju suhyup said, “We released Jeju Olive flounder fish cake bars and croquettes so that you can easily enjoy the taste of Jeju Olive flounder anywhere.” “Jeju Olive flounder fish cake is a high-protein snack full of collagen and vitamins. It has a chewy texture that can be enjoyed by people of all ages.” Jeju Olive Flounder Fish Cake comes in 4 flavors: Vegetable, Crab, Cheese, and Squid, and Jeju Olive Flounder Croquette comes in 2 flavors: pizza and cheese, so it can be selected according to the preference of the consumer.

The high-quality fish cake made from clean Jeju Olive flounder was exported in 6 tons to Chicago and Baltimore last year and was well received in the US. Thanks to this, it reached an agreement with a supermarket in the New York area to enter the US market in earnest. In addition to the US, it has grown into a global brand that attracts the world by entering Southeast Asian countries such as Indonesia and Taiwan.

Meanwhile, Jeju suhyup revealed that it is developing a new menu to meet the various needs of consumers. The company plans to launch HMRs such as seaweed soup, sweet and sour fish, and menbosha using Jeju Olive Flounder.