Founded in 1994, Shinsedae is a leading Korean manufacturer of cotton pads and hygiene products that has redefined the cotton product market through innovation and quality. Initially, cotton pads were considered mere giveaways accompanying cosmetic purchases, valued mainly for their low cost.

Shinsedae revolutionized the market by introducing pad-style products that addressed consumer discomfort, transforming cotton pads into essential beauty items.

The success of Shinsedae, a Korean cotton pad manufacturer, stems from its commitment to differentiated, high-quality products that meet consumer needs. This dedication has earned the company the trust of major domestic cosmetics manufacturers and health and beauty stores, capturing 70% of the Korean cotton pad market and an impressive 98% of the premium segment.

The COVID-19 pandemic presented challenges, with reduced social activities and makeup usage leading to a decline in demand for cotton pads and swabs. While many manufacturers sought to cut costs and wait for market normalization, Shinsedae focused on proactive product development.

The company pioneered eco-friendly paper-stem cotton swab manufacturing technology and developed new cotton pads with superior cleansing efficacy, overcoming market stagnation.

In addition to its flagship cotton pads, Shinsedae, a Korean cotton pad manufacturer, offers a diverse product lineup, including swabs, tissues, facial pads, packs, and medical cotton (sterilized cotton). The product range includes silky cotton pads, five-layer cotton pads, and exfoliating pads.

The cotton swab lineup is equally diverse, featuring makeup correction swabs, individually packaged products, and baby-safe options. Initially established as an OEM specialist, Shinsedae has evolved into a renowned ODM manufacturer, earning accolades for its innovation and owning its brand, 'Somisome'

The influence of Shinsedae, a Korean cotton pad manufacturer, extends beyond Korea. Supplying products to over 200 domestic cosmetics manufacturers and retailers, the company has also penetrated major international markets, including Watsons in China, Sasa and Bonjour in Hong Kong, and various Southeast Asian markets. CEO Ahn Sung-jun emphasizes, "The diversity and quality of our product lineup will determine the scale of market growth."

Shinsedae’s journey showcases how commitment to innovation, quality, and customer satisfaction can drive sustainable growth and global recognition. The company is poised to solidify its position as a leader in the global cotton product market through product line expansion and market presence enhancement.