Lee Sang-gi, CEO of Daeyoun Geotech Co., Ltd., a Korean woven geotextile manufacturer, emphasized the importance of business policies, management processes, product concepts, and marketing strategies that determine corporate growth. Enrolled in the small and medium enterprise CEO training course.

Daeyoun Geotech Co., Ltd., which has been leading the civil engineering woven geotextile manufacturing industry in Korea and has grown rapidly through innovation, is actively improving its organizational capabilities by discussing and implementing innovation plans with its members. CEO Lee Sang-gi, who encourages continuous self-development, is taking external management training with two employees and is working to develop human resources to secure a growth engine.

SMEs, which do not have as much influence on the market as large companies, cannot survive in the market unless they are competitive through constant innovation. This is why CEO Lee pursues results and development while practicing management innovation through active education.

Lee said, “In the past, ‘hardware’ determined the growth of a company, but now ‘software’, such as product concepts, sales policies, management processes, and marketing strategies, has become an important growth engine. We must learn the latest trend management techniques and an innovative mindset in order to strengthen our corporate competitiveness in civil engineering.”

Daeyoun Geotech Co., Ltd. has received ISO 9001 & ISO 14001 certification, management innovation small and medium enterprise certification, and excellent company certification, and is firmly established as the highest quality civil engineering woven geo textile manufacturer in Korea. Daeyoun Geotech Co., Ltd. launched its own brand Geonia in 2012, spurring overseas exports to Asia, America, and Europe. It is a Korean civil engineering woven geotextile company that spreads around the world, guaranteeing high quality, reasonable price, and quick delivery.