Recently, among the MZ generation, a culture of expressing individuality by collecting luxury sneakers or limited shoes and sharing them on social media has been formed.

In addition, due to the shoe resale phenomenon, consumers' interest in obtaining limited shoes does not seem to be down. Consumers who have purchased expensive shoes are increasingly interested in shoe care products necessary for maintenance.

Shoe Vital is receiving favorable responses from consumers by introducing shoe care products to keep shoes looking new for a long time without wrinkles. Shoe Vital is a shoe care product that prevents shoe creases caused by activities.

Unlike existing shoe trees, it is an item that can be worn while being active, so consumers have high expectations. In addition, it is made of antibacterial material, so an anti-bacterial function is possible.

Shoe Vital is a Korean shoe care product manufacturer that develops and sells anti-wrinkle shoes and shoe care products. Shoe Vital has been registered as a utility model in Korea and is currently preparing an international patent application.

We are constantly thinking about the limitations of existing shoe care products and designing and producing products ourselves.

Shoe Vital is not only enables outdoor activities such as exercise and going out while wearing shoes with a shoe tree attached, but it is also beneficial to foot health by adopting antibacterial plastic material.

“Expensive shoes and sneakers have high product value, so users want to preserve shoes for a long time. The used market is also active for high-priced shoes, and the better-preserved shoes are traded at a higher price, so the value of Shoe Vital is becoming more and more known.”

On the other hand, in Shoe Vital, Shoe means shoes and Vital means to prolong life and inject vitality. The brand was created with the meaning of breathing life into shoes, and the brand logo was also designed based on the unfolded shape of the product we developed.