Cellbig introduced Sandcraft, a tactile cognitive sensation game that directly changes the sand, to overseas buyers at Korea VR Festival held at the COEX in Seoul at the end of last year.

Sandcraft is a tactile cognitive sensibility game. When users directly change the terrain represented by the real sand in the sandbox, the machine recognizes these changes in the terrain and changes the terrain in the game. Since the machine recognizes the drop and forms the terrain in the game, various contents can be produced based on this technology.

In addition, the sand in the sandbox is natural one, and edible honey wax and squalene oil are added to be excellent antibacterial and safe. In fact, the sand does not get wet even when water is sprayed, so you can use clean sand for a long time.

An official from Cellbig said, "Because it is a game in which the user manipulates and fosters the ecosystem by adjusting the height of the sand, it is possible to experience the ecological cycle directly. We will develop an AR program with educational effects through children's theme park projects, etc."

Meanwhile, Cellbig is the largest AR technology company in Korea and it is founded in 2004. The strength of Cellbig is that Cellbig can make it all, from tangible hardware to the interface that connects the hardware with software. If the platform changes, there are many things that need to be developed, but Cellbig has the ability and know-how to do this without problems.

Sandcraft has been distributed to more than 150 domestic theme parks, playrooms, educational facilities, exhibitions, national defense, public institutions, etc., and it has entered the Southeast Asian market such as Japan, the Philippines, Cambodia, and the US market since 2017. Cellbig is expanding global commercialization.