Korean marketing company Studio YAMYAM participated in the '2024 Gwangmyeong City Startup Festival' held at Gwangmyeong Speedom Lounge on November 20, presenting its webinar-based B2B sales and marketing solution, Webinow. The event was designed to foster collaboration and share innovative business models to strengthen the startup ecosystem.

Webinow attracted significant interest from visitors, demonstrating its practical value as a B2B tool. Attendees explored the platform's features and services firsthand, gaining insights into Webinow's data-driven sales lead generation and management solutions. Some participants registered on the spot, recognizing the platform's potential to enhance their business operations.

Marketing and sales professionals particularly highlighted Webinow's ability to improve efficiency in B2B environments. One attendee commented, “I was impressed by Webinow’s practical features, which can significantly enhance operational efficiency,” expressing optimism about its future applications.

Studio YAMYAM used the festival as an opportunity not only to showcase Webinow's capabilities but also to gather feedback from participants to guide future improvements. The event also featured QR code-based registration campaigns and prize giveaways, fostering natural interactions and enhancing the booth experience for visitors. A Studio YAMYAM representative remarked, “This festival provided a meaningful opportunity for Webinow to connect directly with customers and hear their voices. We will continue to engage with our users and deliver even better services.”

Separately, Studio YAMYAM has achieved final selection for the 2024 Startup Growth Technology Development Program (Didimdol Phase 2) with Webinow. Through this initiative, the company plans to advance Webinow’s features using AI and big data, establishing it as a platform that supports the digital transformation of B2B sales and marketing. Building on the R&D efforts from the Didimdol program, Webinow aims to expand beyond conventional webinar services, offering tailored sales lead generation and customer management solutions specifically for B2B enterprises.

As an all-in-one platform supporting attendee recruitment, participant management, and analytics reporting, Webinow exemplifies Studio YAMYAM’s commitment to driving growth in the global B2B market. By leveraging its expertise and innovative solutions, the company is poised to strengthen its position in the industry and achieve sustainable growth.